Attract don’t Chase
Selling features and benefits no longer work, yet we continuously see this with so many businesses that we work with. This is the chase.
Consumers are deepening their desire to be a part of a community, gravitating towards brands that align with their own ethos and ones they can identify with. When done well, consumers naturally share, proudly support, and want to be a part of a brand’s journey.
Why?
It forms our identity, right or wrong. It makes us feel good to share our knowledge, especially when the recipient responds in gratitude and kindness. It creates a bond between two people.
How can brands become this conduit?
Seamlessly align your mission, purpose, ethos and connect the dots through every touch point of your customer’s journey - both with retail partners and end customers, to your marketing, while using your financial data to guide your growth strategy.
Sharing authentically, spark a conversation and engage as if you are talking to your friends, give your brand personality, and educate - not on features, benefits, or ingredients, go deeper. And thus, the result will be a value centric community that will champion your business, attracting more aligned people into your community, which ultimately, converts to more sales.
The script is flipped.
Paid marketing, influencer marketing, should no longer be the core of your marketing strategy. Getting creative on how to dance with and weave your community into the tapestry of your brand will grow your bottom-line.
Those who don’t make this shift, will be left behind. The way we navigate in this world is shifting. Consumer behaviour has been alchemising within a new paradigm starting 4 years ago. More intention, consciousness, interdependence, discipline, and sovereignty.
Where is this coming from?
As a collective, humanity is moving toward sovereignty and co-creation in community with other like-minded people. Hierarchical structures, egoistic ‘guru – dom’, and disproportionate balance of power no longer resonates and is beginning to crumble. Collective sharing, celebration in community, and honouring one as a creator with open minds will reign supreme.
As a sustainable luxury and mission driven brands, your customers are most likely feeling the shift. What energetically doesn’t feel authentic to your customers, they will move on- whether they know why or why not.
Why is this happening now?
There is a huge energetic and astrological shift that is happening today. Pluto leaves Capricorn and moves into Aquarius. Read more about that here and the Sun enters into Aquarius one hour apart from each other.
There will be greater focus on humanity and the collective. Innovation and forward thinking will be deeply activated. If you have spent time laying the groundwork for your vision, now is the time to execute on your goals and desires.
What should you do?
Review what you have planned for 2024. Reflect on your vision for your business and see where the gaps are between what was and what will be. The secret is knowing how to analyze and interpret your sales data WITH your KPI’s and having a strategic throughline that weaves into bringing your brand and business to life.
If you need help with this, this is our expertise. Let’s connect, and happy to see how we can be of service. Connect with us here
To your success xx