For sustainable luxury and mission-driven beauty, wellbeing, and lifestyle brands, changes within the retail landscape + pending TikTok ban presents a double-edged sword filled with opportunities and challenges. While the market is increasingly competitive, the demand for authenticity, sustainability, and purpose-driven narratives has never been stronger. Here’s what these trends mean for your brand in 2025 and how to position yourself for success in an evolving marketplace.

We are embarking on the cusp of the world being unrecognisable within the next several years. How we navigate this monumental transformation will ensure the success of your business. Staying the same, playing small, and operating from historic play books will feel out of date. The direction our world and customers are moving in requires something radically different. Read on to discover more…

As a conscious entrepreneur, you are chosen, whether you realise it or not, to speak your truth, operate from a heart centered intention, stand strong to shine your truth, and be a beacon of light with the business that you have and are building. This is your time to shine…. IF you have laid the right foundation and are ready to pivot with any pending changes.

Over the next 20 years, with Pluto's ingress into Aquarius, it marks a significant shift and speed in innovating technology and scientific discoveries, ( the previous transit marked the industrial revolution, improving quality of life and ease and efficiency ), collective awakening and enlightenment – freedom from oppression, inspiring creation of new systems and structures, promoting objectivity, visionary thinking, and heart centered leadership.

what can niche sustainable luxury and mission driven business learn from the 2024 US Election results?

Staying in your own lane can help you reach your milestones quicker and yield a higher ROI. How? Read on….

Burnout is real, and I didn’t realise I was on the brink of it. I was lucky to have a business partner who saw beyond what was happening at the time and offered support and solutions. Key takeaway, surround yourself with the right people, who see beyond today and are able to offer solutions and support seamlessly.

On a daily basis, remember the tools you have cultivated for yourself that helps you regulate your nervous system, recenter, and find your inner quietness.

In today’s environment, cultural behaviour, generational differences, and the leadership style of the ‘00 and before no longer works. Gone are the days of Jack Welch’s leadership style. Despite him having characteristics of Founder Mode, we have entered, and especially in our industry, the power in human and heart centric leadership — deeply rooted in human nature and high emotional intelligence.

In beauty and wellness, because it is deeply personal, and purchases are emotional, founders need to have their energetic imprint on every aspect and touch point of their business. This is the one thing that sets brands apart in an over saturated market, where we are currently in a transitional period of the industry. A founder's personal story, mission, values, and vision remains with the founder and can’t be outsourced. Managers can follow, lead with heart, but to entirely embody the founder’s voice, tone, energy, passion, and drive to reach their big vision—my bet will always be on the founder. 

...knowing how you deliver value without compromising your brand equity and how you are communicating in the most authentic way at each touchpoint of your customers discovery and purchasing journey. Embody authenticity, constantly ask questions, grow and nurture your brand equity and community. 

The act of receiving in equivalence to the act of giving activates abundance for you, your business, and for Planet Earth. The second half of 2024 is going to be full of excitement. Read further and discover what it means and how to navigate.

Every time you reduce your risk, you create value.

A powerful time to honour and step into your purpose — despite our current position of deep rooted change and transition. Your energy is needed to establish purposeful, long term change.

“Think about how much your time is worth…and, are you making the best use of your time to move the needle toward meeting your goals.” I didn’t understand it then, and it took years before I did…long after I became an entrepreneur.

Whether you are contemplating on when to bring on a CEO, CMO, CTO to when is the right time to raise capital, what kind of product to launch, when to launch, or even when is the right moment to outsource one, two, three, of the many hats you wear as a founder…. Timing is everything.

….certainly not one of love. Who is leading who? With American department stores trying to hang on for dear life, is a marriage of two luxury behemoth the right strategic move?
If you’re caught up in the latest in luxury retail, the biggest headline and the most profound shift happening is Saks Fifth Avenue’s takeover of Neiman Marcus for $2.65 billion.

From music, culture, brands we love, to what we are reading…

Cancer Season + Summer Solstice + Full Moon in Capricorn : How to use this powerful energy to elevate your growth goals.

Your drive, motivation, purpose– for creating your brand + your personal creative process and what sparks your fire. This is your lowest hanging fruit.
Your lowest hanging fruit + your creative process = something new, innovative, + authentically aligned to your brand DNA, that builds your brand equity. The stronger your brand equity, the more substantial your moat, and with the right strategic initiatives in place, the greater the longevity of your brand.

What a way to begin Q2…and how is it possible that we are nearing the end of the first half of the year?

How are you feeling?

As we navigate into the 2nd half of the year, and when reflecting on what you wish to achieve by the end of 2024, consider asking yourself…

It's not about pouring millions into digital marketing campaigns, but rather about recognizing and nurturing your low-hanging fruit.

What we acknowledge, we can transmute and allow things to unfold as they should. This is our opportunity to tune in, and deeply align with our true purpose essence, and honour our interconnectedness as one.