Seeds of Intention
Wow! …and now its May!
What a way to begin Q2…and how is it possible that we are nearing the end of the first half of the year?
How are you feeling?
As we navigate into the 2nd half of the year, and when reflecting on what you wish to achieve by the end of 2024, consider asking yourself:
What is the intention for sharing my creation to the world?
What is my desire for my community and customers to receive?
What kind of growth do I desire for my business?
And the one thing that I have really sat with, is what kind of growth do I desire?
The seed of intention and desire that we plant will always manifest when we nurture it from a place of alignment to our core being.
This may sound esoteric to some. Yet, when you take a moment to zoom out and assess the current economic landscape: whether it is brands that are closing down and one that are newly launching, founders taking back the brands they have built and sold, retailers scaling back the number of brands they stock, and or shuttering, you ask yourself ‘WHY?’
Why are founders and investors taking back and taking private brands they have built and sold? Why are retailers scaling back brands they have stocked? Why are they keeping the ones they keep and letting go of others? What kinds of companies are investors funding TODAY. NOT 5 years ago, 1 year ago, or even yesterday.
The landscape is changing fast. Thus, so are consumers and their behaviours. Perhaps in the esoteric, we can distill certain awakenings or simple concepts into practical strategies and solutions.
In a recent goop newsletter, Gwyneth Paltrow wrote the following:
‘Someone pointed out to me that one of my cookbooks, It’s All Easy, turns eight years old this month. This led me on a little trip down memory lane and to reflect on what that concept of ease—an antidote to busyness, something that satisfies a yearning for simplicity—means to me today.
In these ensuing years, goop, and my workload along with it, has grown a lot. Like many others, I’ve become more in pursuit of ease. Instead of waiting for easy moments to wash over me, I plan for them.
In life’s strange way, it’s this desire for ease that has driven much of my work at goop. From our recipes to our travel guides to G. Label to goop Beauty: I need everything we curate and make and recommend to be so epic, so thoughtful. So that when it lands in your inbox or at your door, the outcome you want—be it a quick but standout family dinner at home or a restorative morning routine—feels effortless. ‘
I found what Gwyneth shared to be so profound, impactful, yet simple, because cutting through all the noise, the through line is timelessness. And like most things, as I said in my previous Musings, despite what we see is simple, underneath it all, requires deep contemplation, thought, curiosity, and lots of effort. More of this and less speed. More turtle less hare.
So, when we are able to activate this kind of curiosity and thinking, despite a fast pace landscape, and changing consumer behaviour, when our through line is timelessness, authentic to our code, remaining steadfast in our mission, we can experience a meaningful impact will resound in a growing community, loyal customers, and growing MRR and ARR.
Thus, it has forced me to do the same.
Change is here, as a collective, individually, and professionally. How we navigate these transitions, looking forward and always to our north star, while rooted in our through line, will determine the kind of success we will receive.
What does your success look like?
Connect with us here .
To your success xx