Technology, AI, + Authenticity

It is inevitable. There is no escaping technology, especially AI and social media. So, how do you ensure you continue to stay true and authentic to your brand vision, equity, mission, and purpose in the abyss of technology? 

If we can agree that authenticity can be described as the soul of your business, then please watch: 

Authenticity hits the soul.  In JT’s words, ‘it is like air, an intangible thing…. But you feel it. Use all the technology that continues to advance…you can’t duplicate a human playing an instrument….you can’t duplicate feeling with a machine….take the technology that’s available to them but never lose a feeling…’

So, think of technology, specifically, AI as complementary to your business. A tool to help you become more efficient, effective, and perhaps, temporarily bridge the gap for things such as creating guideposts in content creation, competitive analysis, and even gathering intel. It can also provide meaningful financial data. The secret is in the HOW. How it is interpreted will be why it can’t replace the human capacity. All of this still requires your expertise in your business to discern and distill what aligns to your business and brand strategy and what doesn’t. 

AI allows you to quickly take a large amount of data and funnel it to your business requirements. The key remains KNOWING what to ask and how. 

This brings us back to the authenticity of your brand, business, and purpose. Without having a deep understanding of your core business and strategies you are aiming to execute, AI will be overwhelming.  

How do you overcome this? Back to basics. 

Have a strategic approach to what you wish to achieve for the next 3, 6, 9 months for your business. Essentially your business roadmap. 

Align your business roadmap to your financial models and goals. 

Once you have your roadmap, use AI to uncover insights, consumer data, and forecast trends and consumer preferences, to ensure you stay ahead of the curve while cross referencing the alignment of your offerings and messaging for your customer base that is personalised and authentic to your business and brand.

Many may think this is counterintuitive. Wouldn’t it make more sense to utilise AI first? If we believe authenticity is the soul of our brand,and the emotions and energy we put into our creations is what activates in attracting our customers, then shouldn’t external factors complement your creations and creative process?

If this is something you’d like to explore further, or would like help with,

Connect with us here

To your success xx