With Purpose
2nd Full Moon in Capricorn | Blue Moon | Buck Full Moon’ energy from yesterday is still in full effect…AND we are half way through 2024.
What does all of this mean?
The first Full Moon in Capricorn asked us to reflect on the first half of 2024, evaluate what worked and what didn’t work, and pivot where necessary.
This Full Moon in Capricorn, is asking us to finish closing out what we need to transmute from the first Full moon in Capricorn in June. Many may have been forced to let go of short term comfort and reposition our energy and efforts for where we wish to go long term. We were rooting out where we were settling, being called to rise up to our greatest potential.
With Capricorn’s energy - we are stepping into our power, not our egoic power, our power rooted in our true calling, our warrior power: one of motivation, ambition, strength, structure, the energy of a conscious CEO.
Take what no longer serves your greater purpose and transmute it into building systems and structures that will help create the change that needs to happen.
Do this by:
Revisiting the ‘WHY’ behind your plan and projects
Nurture meaningful connections
Scrap ‘Business as Usual’ - ask yourself: are you aligned authentically to your plan, purpose, and projects for 2nd half of 2024?
Recently, through different conversations and reading what VC’s believe will ensure sustained longevity in brands, one stood out:
Cristina Nuñez, general partner and co-founder of True Beauty Ventures, an early-stage beauty and wellness investment firm, said she was drawn to brands with the fundamentals to support long-lasting businesses such as authentic founders with credibility to build products in the categories their companies are in, merchandise filling white spaces and organic communities that emotionally connect with their stories.
“The brands we see winning are the ones where the founders have a unique ability to create organic demand for their products, whether that is through social media, in person events or even selling in store”
— Rich Gresten, Co-Founder & General Partner, True Beauty Ventures
This Full Moon is the perfect time to reassess your systems and structures to ensure your brand and company has the foundation for sustainable ORGANIC growth.
How do you manifest this?
This is our forte. Connect with us here and let us support you to navigate and create a new systems and structure that will enable long term sustainable growth.
Having someone like us come through enables new thinking, high level insights you may not have thought through, ability to help discern realistic near term and long term goals to increase revenue, and seek out solutions to ensure impact and profitability aligned to your goals, purpose, and mission.
To begin:
Set concrete goals: Use this time to establish clear, achievable objectives for your brand's growth and impact.
Strengthen foundations: Review and reinforce your business structures, ensuring they align with your sustainable and luxury ethos.
Long-term planning: Develop or refine your long-term strategy, focusing on sustainable growth and enduring luxury.
Align with Your Mission
Recommit to your purpose: Reflect on and reaffirm your brand's core mission and values.
Evaluate impact: Assess how well your current strategies align with your mission, purpose, and your WHY.
Showcase authenticity: Highlight your genuine commitment to sustainability in the luxury sector.
Conduct a brand audit: Use this time of heightened awareness to thoroughly examine all aspects of your brand.
Illuminate hidden potential: Identify untapped opportunities or overlooked strengths in your business.
Question to ask to ensure your financial strategy mirrors your sales and marketing strategy and aligns to your mission, purpose, and your WHY.
How can I optimize my financial models to ensure profitability while maintaining my commitment to my mission, purpose, and my WHY?
How can I ensure growth in my community and how can I know them in a more authentic way?
How can I amplify my mission, purpose, and WHY without sacrificing my margin?
What new revenue streams align with both my mission, purpose, WHY that grows my community and bottom line?
Lastly, focusing on your inner growth and well being is equally as important. We are all navigating this transformative period in our personal lives, professional lives, and in the world we exist in. Avoid being overly critical, rigid in your approach, and keep balanced knowing you have support around you — its your call to reach out and ask for help.
Below are questions to ask yourself:
Personal Reflection:
Am I practicing self-care and maintaining work-life balance as I build my brand?
How am I being kind to myself?
Where do I need to be kinder to myself?
How can I use this full Moon energy to recharge and refocus on my visionary role in the business?
Connect with us here and let’s us guide you to reach your next milestone.
To your success xx