Navigating Year 9 for Sustainable Luxury + Mission Driven Businesses - From Transition to Transformation
In Numerology, a "Year 9" is the final year of a 9-year cycle. It signifies culmination, completion, and spiritual awakening. This year is often associated with endings, releasing the past, and preparing for new beginnings. As a founder building a conscious led brand, this year can carry profound significance in terms of personal and business evolution.
What a Year 9 Means in Numerology:
Completion and Closure: A Year 9 signals the end of a cycle. It's a evaluate progress and future goals and let go of what no longer serves your growth—including outdated business models, product lines, partnerships, and ways of thinking.
Transformation and Growth: This year brings an invitation for inner transformation. Align deeper with your core values and the bigger picture. Re-examine your brand’s ethos, its impact, and how well it is fulfilling its true purpose.
Altruism and Service: The energy of 9 emphasizes global consciousness, compassion, and a sense of responsibility toward others. This year, focus on how your products contribute to your ‘why’ and how it aligns with your mission in leaving a positive impact on the world. What purpose are you serving and NOT what are you fighting for? Become the cause in leading with light.
Clearing the Way for New Beginnings: Even though it's about endings, Year 9 also clears space for fresh energy, innovation, and a redefinition of your brand's future direction. A time to plant seeds for the next 9-year cycle.
Be laser focused on your purpose and align deeper in the authentic energy you infuse into your brand by doing the following:
Revisit your brand’s core values: Do they still hold true? How can they be better communicated in today’s market?
Reconnect to your marketing to your message: Year 9 is a year to enhance your storytelling around your brand’s impact, mission, and vision. If your message is not authentic, your brand will stand out like a sore thumb.Consumers have always been much more attuned to what FEELS right before they KNOW its wrong. Now, that sixth sense is even more powerful.
Consolidate and refine: Streamline your product offerings and business operations to ensure they are as impactful as possible.
Revisit your relationships from your customers to your vendors: Are they aligned with your mission and purpose? Every touchpoint is energy that is infused into your brand and products. Make sure they align to your values and ethos.
In the energy of a Year 9, increasing revenue is less about short term and aggressive growth, and more about strategic refinement, alignment, and meaningful action.Refine what you already have, and make sure that everything you do is aligned with your long-term vision and values. Focus on:
Strategic refinement of products
Meaningful customer engagement
Thoughtful partnerships
Exclusive offerings
Enhanced transparency
Optimized pricing strategies
We are embarking on the cusp of the world being unrecognisable within the next several years. How we navigate this monumental transformation will ensure the success of your business. Staying the same, playing small, and operating from historic play books will feel out of date. The direction our world and customers are moving in requires something radically different. We are seeing glimpses of it if you pay close attention. For example: Retail continues to navigate their own challenges and a new path, customers are also finding their own path, identity, and raison d’ etre that is vastly different – read ANY 2024 round up and predictions for 2025, and compare to previous years.
Decide who you are and what your brand truly and deeply stands for. You get to write your own path and narrative.
Creativity that brews from the depth of our being infused into the brands built will be seen, respected, and acknowledged. Not for anything more than your truth and purpose.
What an exciting time we are in.
Cheers to a meaningful, fruitful, and brilliant 2025!
We are here to serve, connect with us here xx
Christy Turlington for Vogue USA 2002 captured by Steven Klein