Spilling the tea
Main Character Era, It’s here:
Pluto in Capricorn – we were given the opportunity to become resilient, build our strength, and now transform this energy into something unbreakable. If we laid a strong foundation, we are in a strong position to transform fear into courage, release victim consciousness, weigh the consequences of our choices, and act with integrity and self awareness. We will feel motivated to excel and reach our highest potential.
In essence, as a conscious entrepreneur, you are chosen, whether you realise it or not, to speak your truth, operate from a heart centered intention, stand strong to shine your truth, and be a beacon of light with the business that you have and are building. This is your time to shine…. IF you have laid the right foundation and are ready to pivot with any pending changes.
Over the next 20 years, with Pluto's ingress into Aquarius, it marks a significant shift and speed in innovating technology and scientific discoveries, ( the previous transit marked the industrial revolution, improving quality of life and ease and efficiency ), collective awakening and enlightenment – freedom from oppression, inspiring creation of new systems and structures, promoting objectivity, visionary thinking, and heart centered leadership.
In the US, the election results are in, with a bit more clarity, yet still there is A LOT of uncertainty. There are lots of shifts and transitions energetically, financially, and economically. And, it will continue, as we are fresh into a new era with Pluto now in Aquarius. The last time Pluto was in Aquarius there was the French Revolution and the American Revolution - dismantling monarchies and replacing what we have been operating under, republics and democracy. Old patriarchal systems are crumbling, what is outdated and crusty will dismantle, and breakthroughs, upgrades, and a complete reorientation of what we have known to be true will solidify over the next 20 years. We have entered the age of humanitarianism with high values.
The election results in the US are providing us with a sense of what Pluto in Aquarius has in store for us. The values of Democrats from the 60’s are now the ones of the Republicans, and with RFK Jr.’entering the spotlight in support of Trump and Elon Musk as Trump’s sidekick, what we are seeing is a very different administration than ever before.
Trump’s strategic negotiation for RFK Jr. to support Trump, provided support to, safety for, and a platform for many who were demonized as crazy conspiracy theorists. It was all bubbling and now, – a potential ‘revolution’ in how things have always been, is being revealed in this tea leaf reading.
First indication was in the announcement of RFK Jr.s appointment as the Secretary of Health, as he has made it and will make it his mission to ‘Make America Healthy Again’ clearly, made some nervous for what he could possibly achieve as it led to several Big Pharma’s stock drop between 3-5%.
The fear of what tariffs can do to the US economy and abroad is the topic of how one is projecting and preparing for 2025 and beyond. Trump’s naivete in how tariffs can affect ones business and economy is abundantly clear. He has no clue about what it takes to BUILD a product, take it to market, and build a business. With Elon Musk as a trusted advisor, he may temper using tariffs as an impulsive, knee jerk reaction and scare tactic. However, this is why planning ahead with a contingency plan is crucial.
What has been interesting to observe is how brands have navigated this election cycle, the response from their communities, and how it impacted their topline revenue.
Brands like Agent Nateur’s sales doubled during the Presidential Campaign despite increase in CAC and push back from legacy magazine editors threatening to ban Jena and her brand from being written about. Because of her radical authenticity, purpose led intention, she found NEW customers that deeply aligned with her views, thus, creating a bigger moat for her brand to grow exponentially. However, indie brands such as Scout Dixon West, also vocal about her political views, felt the push back with retailers dropping them.. IF Scout Dixon West created a solid foundation for its business, then, they could also see an uptick in its revenue and customer base, just as Agent Nateur has.
WHAT does this all mean for your business?
As a conscious and purpose led entrepreneur, you have the wind beneath you to hit your next milestone. Since the beginning of 2024, topics that kept coming through to me to share were around: authenticity, building a solid foundation, community, your moat, and knowing which levers to pull at what time. The time has come, with Pluto in Aquarius, as a conscious entrepreneur, as we continue to do our inner work, aligning to our soul’s evolutionary journey, acknowledging and embracing our shadow, bringing to light our unconscious motivations, shedding outdated patterns, narratives, and patterns, the paradigm has shifted. Lean into your authentic messaging and what sets you apart. Lean into what your brand stands for above and beyond, continue to cultivate your community and customers. In this new world of Pluto in Aquarius we transition —
From Self to Community-driven initiatives: Aquarius energy promotes collaboration and collective efforts, potentially leading to new partnerships or community-based business models. Collective empowerment, horizontal power structures, and a new era in acceleration of humanity and revolutionary ways of living and relating. Thus, align your business mission with broader social and environmental causes that speak to your soul.
From traditional luxury markets to ‘intentional luxury markets’: The combination of Pluto's transformative power and Aquarius' innovative spirit might challenge conventional luxury paradigms, favoring sustainable and ethical alternatives. — we are seeing this across all the major luxury conglomerates. LVMH’s 3rd Q slump, Kering’s downturn,
From Technology as a luxury to democratized efficiency: Embrace technological innovation: Groundbreaking technologies that make sustainable production more efficient and accessible. AI and automation to streamline operations and enhance efficiency. A total shift in accessibility, know how, and efficiency. Humans will foster creativity, discern what is right for you and your business, emotional intelligence, and what is necessary, and insert details that set you apart from others.
As we navigate this new world together, despite what mainstream narrative says, as an early-stage sustainable luxury and mission-driven business, you are poised for growth, with an increased public interest in innovative, authentic, and products that stand for something beyond what is. To tap into the momentum of our new world and market share that is available, be open and prepared to pivot as the unconventional becomes conventional, embrace technological advancements, foster deep and meaningful community connections, and clearly communicate your mission and values.
Connect with us here. We are here to serve.
To your success xx