As an early stage founder, how you build your brand to garner real estate in your customers mind and what your brand stands for will be one of several factors to determine the size of the moat for your brand. 

Authenticity hits the soul….’you can’t duplicate feeling with a machine….take the technology that’s available to them but never lose a feeling…’ - JT

Pop culture, film, music, and energetic zings … What inspired us in February?

The Female Quotient hosted a panel at SXSW and a question came up, “How do you avoid stepping into cringe? Here is a summary from all the panelists using one word or a phrase: “Authenticity.. Vulnerability. Purpose. Lift others when you rise. Be yourself, not the algorithm. Don’t get muted.”

Authenticity transcends mere buzzwords. It's the cornerstone of every successful brand. Authenticity extends beyond marketing and branding—it permeates every aspect of the business…

The ironic downfall of The Body Shop…3 words come to mind: Authenticity, Dilution, Innovation. OR perhaps, lack thereof.

Purpose, ethos, mission shines brightest. The business landscape has changed. Consumers are changing their tone. It will continue to evolve. This is the most magical time to build your brand. We are feeling the shifts, seeing the results, and it is riveting to be a part of the journey.

The intricate dance between KPI’s and your community — woven into a multi dimensional fabric of storytelling that drives conversions and ultimately revenue growth in current economic landscape, market saturation and noisy distractions.

What inspired us in January? From films, music, cultural, to spiritual topics

Attract don’t chase…The script is flipped, and we are starting to operate from a new paradigm. There will be greater focus on humanity and the collective. Innovation and forward thinking will be deeply activated. If you have spent time laying the groundwork for your vision, now is the time to execute on your goals and desires.

The Art of Authenticity and Community : Steakhouses and Early Stage Beauty and Wellbeing brands

Harnessing the Power of Numerology Universal Year 8 for Early Stage Business Strategy

Welcome, thank you for taking the time to connect with me. This is a space to share my curiosities, in hopes that something can spark an inspiration and idea to make a difference in our world.

Pluto in Capricorn — what does this mean for us as a collective, individuals, and for our business?