Your drive, motivation, purpose– for creating your brand + your personal creative process and what sparks your fire. This is your lowest hanging fruit.
Your lowest hanging fruit + your creative process = something new, innovative, + authentically aligned to your brand DNA, that builds your brand equity. The stronger your brand equity, the more substantial your moat, and with the right strategic initiatives in place, the greater the longevity of your brand.

What a way to begin Q2…and how is it possible that we are nearing the end of the first half of the year?

How are you feeling?

As we navigate into the 2nd half of the year, and when reflecting on what you wish to achieve by the end of 2024, consider asking yourself…

It's not about pouring millions into digital marketing campaigns, but rather about recognizing and nurturing your low-hanging fruit.

What we acknowledge, we can transmute and allow things to unfold as they should. This is our opportunity to tune in, and deeply align with our true purpose essence, and honour our interconnectedness as one.

As an early stage founder, how you build your brand to garner real estate in your customers mind and what your brand stands for will be one of several factors to determine the size of the moat for your brand. 

Authenticity hits the soul….’you can’t duplicate feeling with a machine….take the technology that’s available to them but never lose a feeling…’ - JT

Pop culture, film, music, and energetic zings … What inspired us in February?

The Female Quotient hosted a panel at SXSW and a question came up, “How do you avoid stepping into cringe? Here is a summary from all the panelists using one word or a phrase: “Authenticity.. Vulnerability. Purpose. Lift others when you rise. Be yourself, not the algorithm. Don’t get muted.”

Authenticity transcends mere buzzwords. It's the cornerstone of every successful brand. Authenticity extends beyond marketing and branding—it permeates every aspect of the business…

The ironic downfall of The Body Shop…3 words come to mind: Authenticity, Dilution, Innovation. OR perhaps, lack thereof.

Purpose, ethos, mission shines brightest. The business landscape has changed. Consumers are changing their tone. It will continue to evolve. This is the most magical time to build your brand. We are feeling the shifts, seeing the results, and it is riveting to be a part of the journey.

The intricate dance between KPI’s and your community — woven into a multi dimensional fabric of storytelling that drives conversions and ultimately revenue growth in current economic landscape, market saturation and noisy distractions.

What inspired us in January? From films, music, cultural, to spiritual topics

Attract don’t chase…The script is flipped, and we are starting to operate from a new paradigm. There will be greater focus on humanity and the collective. Innovation and forward thinking will be deeply activated. If you have spent time laying the groundwork for your vision, now is the time to execute on your goals and desires.

The Art of Authenticity and Community : Steakhouses and Early Stage Beauty and Wellbeing brands

Harnessing the Power of Numerology Universal Year 8 for Early Stage Business Strategy

Welcome, thank you for taking the time to connect with me. This is a space to share my curiosities, in hopes that something can spark an inspiration and idea to make a difference in our world.

Pluto in Capricorn — what does this mean for us as a collective, individuals, and for our business?